The main audience theories that will be evaluated in application to a trailer 'Prom Night' are 'Cultivation theory' which states that heavy exposure to mass media shapes individuals opinion in everyday lives. 'Uses And Gratification' which is simplified to mean the public (audience)actively seek out specific media content for gravitational purposes and 'Two Step Flow'.
Audience theories can be split into two categories (Active and Passive) an active audience would be engaged, free willed by being in control of their perspectives. Whereas, those considered to be passive would be easily manipulated, and controlled.A passive follower of the cultivation theory would suggest that the trailer for the 2008 slasher/psychological horror 'Prom Night' relates to the real world duere to the theme of obsession and the act of stalking and also the fact that it often leads to the victim being murdered.which is often showcased in documentaries and on the news. For example, in real life.
However, it could be argued that it is possible for a follower of the cultivation theory to be able to separate films to the real world therefore, an audience would not always be passive.
On the other hand, Uses and Gratification theory suggests that people seek specific media content in order to fulfil certain needs or desire for something. its no argument that people watch horror films for a trill or an adrenaline rush therefore the fact that the plot of the film 'prom night' which is based around an jailed ex teacher who has an obsession of being with a former student would seem apauline because it goes against contemporary society's norms and values but really some secretly seek for a sort of relationship.
Therefore, Uses and gratification theory is highlighted in this trailer,used as a sense or escapism.
finally, the step flow theory teaches that the audience forms their own opinion based on social media platforms or peers.These audience are more likely to watch slasher films with the influence of reviews of others. 'prom night' would be associated with two step flow theory because almost every teenager would want to watch because they are possibly have had a prom or looking forward to it.